Canon USA & Affiliates E-commerce Specialist in Melville, New York
Canon's Latin American Division is seeking an E-Commerce Specialist for the consumer division supporting consumer products sold in Latin America. As an E-Commerce Specialist you will develop, implement, track and optimize social media campaigns across all platforms and maintain product visibility on the company’s official websites and online store/e-commerce site for Latin American countries.
Must be bilingual in Spanish and English and will be assessed by a professional language proficiency test.
This role leverages a Plan-Do-Check-Act approach to continually optimize our approach to the market, and balances a mix of strategy and analysis with content creation and go-to-market execution.The ideal candidate for this position will bring a balance of hard and soft skills, a natural curiosity to learn and grow, and a demonstrated history of successfully executing marketing campaigns. Bringing a positive attitude and interest in working in a collaborative culture is also a must.
ecommerce, "google analytics" "rich content" cpc pixel
Optimize website product categories based on metrics such as sales history, search trends, seasonality and available inventory.
Work with cross-functional partners to ensure that the website is up-to-date and accurate with respect to graphics, promotions and products on a day-to-day basis.
Track and analyze data related to search trends, customer buying patterns, online campaigns and promotions.
Monitor sales performance across Canon Latin America e-stores
May coordinate with other departments regarding inventory issues on website.
Respond to customer inquiries and feedback regarding orders, billing inquiries and technical problem notifications.
Grant user access, and coordinate product visibility based on contracts.
Work with customers when issues arise, and escalate when necessary.
Participate in agreement renewals, reviews customer requests and ensure all necessary information is included.
Route agreement requests to sales department.
Collaborate with e-commerce teams in the optimization of e-stores content and user experience
Act as a communication bridge between Latin America e-commerce contacts an IT local teams during the migration of our e-stores to a new platform
Participate in monthly meetings with the Latin America contacts where results and sales strategies are reviewed [including CRM integration efforts. e-commerce campaign results and recommendations]
Work with local e-commerce managers and advertising agencies in the development of web content and digital campaigns to drive e-stores traffic and conversions
Support digital marketing team with benchmarking projects as needed
Track strategy action plans across the region
Oversee web content translation projects
Read and proof content created in-house and with agencies during product launches
Some light travel may be required.
Must be bilingual in Spanish and English and will be assessed by a professional language proficiency test
BA degree in Marketing, Business or related field is required, or relevant experience will be considered.
3-5 Years of relevant experience is required, preferably in the camera/video industry
Expert knowledge of Google Analytics and Tag Manager is required.
Must have experience with payment gateways and rich content creation.
Coding knowledge is a plus.
Having experience doing business within the Latin American Markets is preferable.
Must have MS Office skills
Must have analytical skills and some experience tracking and editing performance reports and/or dashboards
Must have the ability to work independently and be a self-starter within a team setting
Some knowledge of SEO / SEM preferable
Must be familiar with client server platforms support and various system applications.
About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visitingand follow us on Twitter @CanonUSA. For media inquiries, please contact.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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Requisition ID 22008
Position Type Full-Time